It is very easy to determine that having a business website is going to be a rewarding addition to your existing company, but a lot of business owners are underestimating the development price’s and also the purpose of the content that’s required to fulfill the visitors user experience.
Having knowledge of the components that your website needs so as entice repeat visits is quite highly recommended, please take note of the essential functions your small business website must have.
When a visitor lands on your website the ease which they can browse around your website is an essential element for their user experience. You might have the best looking website ever with the products available however if the customer has difficulty in finding what they want your small business website isn’t actually performing its purpose. Make certain you have a search Box that actually works and which is clearly visible. Do not build your website using Flash.
Most small business website owners want the latest thrills and technologies as a way to resist the standard, however building a Flash site creates the website tricky and slow for the customer.
Tell them exactly what to do
If you want them to register to your Newsletter, have it easy for them to do this and inform them to take action ‘Please register to our Newsletter’ – if you would like them to buy goods from you, also make it a simple procedure and ensure it is clear concerning how to buy, ask them ‘Please Buy Now’ recalling to eliminate any distractions which can dissuade them from doing as you would like.
The biggest mistake small business owners have is assuming that the customer is an experienced one. Keep it clean and easy and do not be scared to ask.
Create a blog
There’s no better way to gain more attention to your small business site besides having a blog. Your blog will basically be your company voice that adds a enormous amount of personality.
There is a time when displaying your reviews/testimonials was a way in which to add visual credibility to your small business website offerings, but much has changed largely thanks to Google.
With the launch of Google Hotspot and Google Places and With the fact that your reviews are now placed by Google beside your business listings, it is more important to have a pro-active approach and make it a part of your strategy.
Having your full array of contact details on your small business site is one which is often over looked, and another way to bring the authenticity that is necessary that all businesses should possess.
A necessity to have is your land based address number and clearly email address but also make clear all of your social networking platforms such as Facebook, Twitter, Linked in etc.