You may have heard in some marketing talk about something called marketing automation,but what does this exactly refer to? Infusionsoft services will answer this question expertly and can help you automate your marketing process.
There are times when a business owner finds that they have too much on their plate and yet,their to-do-list still has important items that have to attended to;things like sending emails and blog posts that carry a lot of marketing information. Marketing automation refers to the act of using technology to perform activities of a marketing nature that have to be done again and again.
It is not like the automated system will replace you,you will still have to sit down and come up with content that your prospective customers find worthwhile to consume and more importantly,take an action on.
The ultimate goal of automated marketing is to generate more income for the business,just like traditional marketing efforts are meant to do.
Automatic marketing attempts to direct traffic to your site so that people can consume your helpful content,after which they are converted into regular visitors and eventually regular users of the various products your business deals in.
The goal of all marketing activities to closure,and just like traditional marketing,automated marketing aims to have the customer decide to do business with you.
There are millions of marketers today who keep on sending emails to their lists of customers and prospects in the hope that these contacts will read such emails and place orders for their products-but this isn’t the way to do it,you might end up alienating some of them.
You can for example send emails encouraging your contacts to down load a free ebook,after which you follow up with another email to thank those who downloaded,then you can send a case study that relates to the topic in question,after which your sales team reaches out only to those who down load the case studies-these are now qualified prospects,not just prospects.
The moment you start viewing sending the emails to your customers and prospects as though it were just another activity you had to do,your customers will quickly notice that and they will simply ignore your annoying emails or worse,unsubscribe.
Be thoughtful as you continue engaging those who have already bought products from you,you will need to engage them in a way that shows that you care and that should they ever need advice in your area of expertise,you are the person to go to.
If automated marketing seems like a complex process,you may want to work with experts such as Online Marketing Muscle who will guide you every step of the way.