ALL YOU NEED TO KNOW ABOUT MARKETING.
A place which brings together buyers and sellers of goods is what was referred to as a market traditionally. There are two major types of markets depending on the quantity of good being sold, a retail market and a wholesale market.
In the modern concept sense the term “market” has a broader meaning. in this modern world therefore, a market is a set of potential or even actual buyers for services or even goods.
Marketing is however segmented into two main parts, the traditional marketing as well as digital marketing. In this article, we will discuss about these methods in details.
when we talk about traditional marketing, it is all about running promotional campaigns as well as publicity and advertising that has succeeded over time.
traditionally, marketing has been defined as the process of making goods available for consumers to use from their point of production. the definition is mainly product oriented. here the producer concentrate more on the product rather than on what the consumer wants.
traditional marketing techniques consist of placing newspaper advertisements, newsletter adverts, as well as placing billboards. The other kinds of traditional advertising include radio broadcast as well as television broadcast advertising.
NEED OF DIGITAL MARKETING
Since the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerization. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. as a result of the growth of technology, mobile phones, as well as computers have been introduced in our lives and hence revolutionizing everything. Then internet connection was introduced after mobile phones and computers. some of the main examples of digital marketing include social media networks as well as websites.
So then what is digital marketing? It is an umbrella term referring to marketing goods and services online using emails, social media networks as well as websites. other terms used to refer to this kind of marketing include internet or online marketing.
Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing. There are various reason for the growth of digital marketing.
the digital methods are more cost effective.
The cost effectiveness of digital methods makes it even more popular.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.
It is very hard to point out a particular factor influencing the relationship between an organization and its customers.